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	<title>benwatts.ca &#187; design process</title>
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	<description>Designer and Frontend Developer in Ottawa, Canada</description>
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		<title>The Death of Me: Content in Mockups</title>
		<link>http://benwatts.ca/2009/the-death-of-me-content-in-mockups/</link>
		<comments>http://benwatts.ca/2009/the-death-of-me-content-in-mockups/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 01:36:21 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[design process]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[process]]></category>

		<guid isPermaLink="false">http://www.benwatts.ca/?p=482</guid>
		<description><![CDATA[Situation: you&#8217;re briefed on a site redesign project, existing content is being used. Up until today I thought being able to use existing concept in a mockup was kind of like winning a contest; having french and english content at the onset of a design is more akin to winning a lottery. It&#8217;s much more [...]]]></description>
			<content:encoded><![CDATA[<p>Situation: you&#8217;re briefed on a site redesign project, existing content is being used.</p>
<p>Up until today I thought being able to use existing concept in a mockup was kind of like winning a contest; having french and english content at the onset of a design is more akin to winning a lottery. It&#8217;s much more satisfying to design with real content because it provides a constraint to a design problem; the more that&#8217;s known about a problem, the easier it may be to solve. At the very least the solution may be more creative.</p>
<p>Obviously as a designer you&#8217;ve got to create a design that is flexible to support varying conditions, particularly if a site is bilingual. At some point seeking to control <em>every</em> scenario that may arise will result in a compromise in design integrity.</p>
<p>With that being said, I learned a very valuable lesson today which completely turns me off of the idea of using real content. It&#8217;s a situation where the client becomes so caught up in the content you&#8217;ve chosen that it literally skews their entire view of the design.</p>
<p>That was a disconnect I didn&#8217;t foresee. Balls.</p>
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